Content Marketing
comes in many forms, so why do we restrict it to just one?
You’ve spent ages writing, recording and or videoing that fantastic piece of Marketing content, now what?
Well, you could just leave it there to go stale on your website, but is that really the best use of your time? The answer is no. You need to repurpose your content and make it work harder for you. That single piece of content could be turned into a number of different pieces.
But first off, let's maximise and check the piece of content you've got.
Let's say it's a written blog post—we've checked it through, and we've got the following:
- Headline
- clear, compelling, and delivers on your promise - Let's unpack that a little bit. An attractive headline should entice the reader to click -- and that means being clear about what you're promising to deliver and making them eager to learn more. And then once they're reading… it should be compelling enough that they want to keep going!
- Introduction
- Nice and easy to read, not difficult with complex words - This is where you'll tell the reader what they can expect from your blog and what it's about. Make sure you're using a casual tone so people know that your blog is a safe space for anyone to read.
- Consumption
– You want your blog written in a way that's easy to consume: there's a smooth transition between each idea and sub-title, and you can tell that the author has taken care not to confuse their reader with difficult or complex words.
- Goal
- we want a clear call-to-action: what do we want our audience to do after reading this story? Do we want them to share it on social media or sign up for an email list? Whatever action we're hoping they'll take, it should be clear as day.
- Media
- all pictures, videos and audio are high production quality – ‘High production quality’ means that all of the images, videos, and audio clips are going to be crisp, colourful and clear. They're going to feature high-quality lighting and framing as well as ‘alt tags’ so that people who use screen readers can access this media as well.
All Checked ✅✅✅✅✅
Now we can take this valuable content and break it down into five smaller quotes extracted from the post, with five different images related to the post. Remember, images have a massive effect on engagement. I learned this recently when I was running a Facebook ad for a client. (I created 3 Ads with 3 different images, and one of those images accounted for over 90% of the engagement. And while it makes sense that some images will perform better than others, it was stunning to me how much of a difference there was between the performance of that image and the other two.)
Each quote then forms a social media post across our platforms, so for me that's five tweets, five Facebook posts, five LinkedIn updates, and five Instagrams! Nice! 😊😊
Additionally though we can repurpose that brilliant piece of content, we can change the formats to maximise all of your valuable work.
we can...
- Create a podcast
🎙️
with it, take your blog read it out loud, recording it and then publishing it on stitcher, iTunes or any other suitable platform.
- Turn the blog post into an infographic
- Convert a How-To post into a YouTube video, screencast yourself running through the How-To then publish it on your YouTube channel (I’ve done this a few times on my youtube channel.
- Turn your presentation into a pdf and have it as downloadable content.
- Turn your Vlog into a podcast
🎙️
and presentation , publish the podcast on stitcher, etc., take the presentation and publish it on slideshare
There a multiple ways of repurposing your valuable content (many more than the above), this can be done easily and quickly, we just need to get into the habit. It's a fantastic way of growing your sales and marketing
reach.
#smallbusiness #business #solopreneur #soletrader #content #marketing
