The Objective Key Results & KPI Kickstarter Kit.

Her slides were clean. The graphics were sharp. She’d spent the better part of a week mapping out the department’s new objectives, and to be honest, she felt pretty good about them.

She stood at the head of the conference table, clicking through the plan she’d built for the next quarter. Increase brand reach. Optimise customer onboarding. Streamline internal processes. They were solid, ambitious goals. Everyone was nodding along.

Then her boss, David, leaned forward. He wasn't being critical, just curious. He had that look.

“This is great, Sarah,” he said, tapping his pen on his notepad. “But just so I’m clear. How will we know if we’re actually winning? Next Tuesday, what’s the one number I can look at that tells me we’re on the right track for, say, brand reach?”

The room went quiet.

And in that silence, Sarah felt a familiar, sinking feeling. A hot, quiet shame that starts in your stomach and creeps up your neck. Because she didn't have an answer. Not a real one, anyway. Her beautiful objectives were just words. Ambitious but vague. She had the ‘what’ but not the ‘how.’

It was all theory. And it had just crumbled under the weight of one simple, practical question.

We’ve all been there, I think. That quiet dread in a conference room when you realise the plan you were so confident in has a hole in it. A big one.

The problem isn't that you're not smart or that you don't work hard. It’s that the bridge between knowing what an OKR is and actually writing a good one is, to be honest, a little rickety. It’s the gap between the five hundred articles you’ve read on performance metrics and the blinking cursor on the blank page in front of you.

Theory is one thing. A tool is another.

That’s why we built the Kickstarter Kit. This isn't another book you have to read or a course you have to finish. It’s a set of practical tools you can use immediately. Like, today.

It has a worksheet that doesn't just give you blank boxes. It asks you the right questions, guiding you toward objectives that are actually measurable. There’s a simple checklist of the common, easy to make mistakes so you can sidestep them completely.

And maybe most importantly, there are real examples. KPIs for a sales team. For a marketing department. For operations. Not generic corporate speak, but actual metrics you can adapt and use right away.

This is about walking into your next meeting with more than just a good idea. It’s about having the numbers to back it up. It's about being able to answer that question, “how will we know if we’re winning?” with complete and total confidence.

Ready to close the gap?