The Manufacturers One-Page Marketing Scorecard
Six Numbers. Twelve Weeks. The Truth About Your Marketing.
Six metrics. A target for each. Twelve weeks of columns to fill in by hand. Stick with it for a fortnight and the gaps in your plan show themselves — no consultant required.
- One printable page — no software, no login, no admin
- Six metrics built around quote-and-tender sales cycles, not e-commerce vanity numbers
You're Not Short on Effort. You're Short on Evidence.
Most owner-managed manufacturing and engineering firms aren't short of marketing activity. There's a website. The odd LinkedIn post. Maybe something got boosted on Facebook last spring. What's missing isn't more of that — it's a way of knowing, week by week, whether any of it is actually moving the numbers that matter: enquiries, quotes, wins, pipeline.
Without that, "marketing" becomes a feeling. Busy, or not busy. Working, or not working. You wouldn't run a factory floor on a feeling. There's no reason to run your pipeline on one either.
What's on the page:
- Six metrics that map to a real sales cycle — New Enquiries, Quotes/RFQs Sent, Quotes Won, Pipeline Value Added, Outreach Actions, and Visibility
- A target for each one, set once at the start
- Twelve weeks of columns, so you log the real number, not the story you're telling yourself
- Four review questions at the foot, answered every second Friday — the four questions that make it obvious, fast, whether there's a strategy behind the numbers or just noise
Who It's For
Built for Firms That Sell on Quotes, RFQs and Tenders
If you're an owner-managed manufacturing or engineering business — typically £250k–£3m turnover — and your sales cycle runs through quotes, specifiers and decision-makers rather than an online cart, this is built around how your pipeline actually works.