Effective Marketing Strategies - Getting Out There So People Know You Exist

Adam Payne • 13 May 2021

Marketing Strategies - Do they sit within Businesses Top 3?

This conversation was sparked by an article I'd read regarding the most Effective Marketing Strategies for Businesses and whether they are in there Top 3? (shown as percentage)

Topic discussed are as follows

  • Word of Mouth (62%) - Without a doubt the best Marketing you can have, but unfortunately it's not predictable so shouldn't be your only strategy.

  • Email (34%) - Done correctly still one of the biggest Return on Investments. An excellent way to keep relevant with your existing and potential customers. Email automation campaigns aligned to your Customer Value Journey are a great way to market your products and services.

  • Networking (25%) - Foundational, especially when first starting-up, manage your expectations, do not sell, think of the long game (consistently showing up an sharing your knowledge, recommending other businesses). This mixed with word of mouth and the other strategies you've put in place with networking can be extremely powerful.

  • Social Media (23%) - Surprised how low this percentage is regarding Social Media, in my opinion an absolute priority, again think long game, don't expect to post for a week or a month and get sales, that is rare. You need to get into a routine, be consistent and then the Results will come. Organic Growth!

  • Search Engine Marketing - SEM (14%) - Again surprised how low this percentage is, but it maybe because it's mis-understood. SEM is primarily Paid Advertising, but can also include Search Engine Optimisation (SEO). SEM is based on keyword research and placing your ad in front of your potential prospects based on your niche and research, SEO is your website content and site structure to rank higher in search engines like Google, Safari, etc. Again a very Powerful Strategy.

  • Content Marketing (13%) - I'll firstly link this with Social Media by stating, you have to be a creator not a consumer in business. Content Marketing is creating relevant, valuable and consistent marketing content to attract and retain your target audience. There are different level of customer awareness in this - read this blog

  • Direct Mail (12%) - an underutilised strategy, possibly due to the focus on digital, but this can be a superb Return on Investment. I've run Bulky Mail approaches, cover letter + tea, coffee sachet and a Kit Kat with the idea of have a break on me whilst reading this. Depending on your offer you can be imaginative here, high tickets offers mean you can potentially use a more high-tech idea, we've used and seen others use portable screens (7 or 8 inch) used with a marketing video loaded onto them, the screens are reusable. Be creative and sniper focused on your potential customers with Direct Mail and you will see results.
As always, if you need help in any of these Marketing Strategies or Building a stronger more profitable business please do get in touch - Contact Us Here 

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